Sponsorship

Sponsorship of the AUFGUSS-WM

Learning from the best and keeping an eye on international developments is our motto. As a sponsor, it is possible to present yourself on the international stage and to win customers and guests beyond national borders.

The growing level of awareness of the AUFGUSS-WM is just one of many arguments for placing your own offer. Sauna guests belong equally to an experience-oriented and health-conscious target group. Offers that are aimed at these needs or are perceived as part of a sauna day are considered to be of particularly high quality and trustworthy. The AUFGUSS-WM is an excellent opportunity to connect your products with positive experiences.

Your personal contact

Nadine Künnecke & Gerhild Neumann

AUFGUSS-WM e.V.
Meisenstrasse 83
33607 Bielefeld

mail@aufguss-wm.com
www.aufguss-wm.com

Gold Sponsor

In the world of wellness and spa experiences, the integration of natural elements plays a crucial role in enhancing both physical and mental wellbeing. TechnoAlpin Indoor embodies these values, offering unique snow experiences that transform traditional cool-down methods into multisensory journeys.

The transition from hot to cold after a sauna offers numerous proven health benefits, particularly in the context of the Aufguss ritual, where this contrast is essential. This strong temperature contrast introduces positive stress, prompting the body to respond dynamically. Guests can experience enhanced blood circulation, a stimulated cardiovascular system, boosted immune responses, and improved mental health. Additionally, cold exposure alleviates pain, aids in fat burning, and promotes better sleep. Incorporating snow into the cooling down process during Aufguss delivers a host of scientifically-backed advantages, making the experience both refreshing and beneficial for overall well-being.

https://indoor.technoalpin.com/

Gold Sponsor

In the world of wellness and spa experiences, heritage and craftsmanship matter. Harvia, founded in 1950 in Central Finland, has grown from a small artisan heater workshop into the world’s leading global sauna company. With operations in nearly 100 countries and a portfolio spanning from traditional heaters to infrared cabins, steam saunas and hot tubs, Harvia brings a wealth of Finnish sauna culture and sustainable innovation to every product.

EOS, founded in Germany in 1944, complements this with more than 80 years of spa and wellness engineering expertise. Exclusively manufacturing in Driedorf, EOS is known for luxurious sauna and steam technology solutions, combining precision engineering, elegant design, and meticulous craftsmanship. EOS products—ranging from premium heaters and infrared radiators to control units and steam generators.

Harvia’s acquisition of EOS strategically broadened its professional and premium range. This merger unified global reach and engineering excellence under two strong global brands, enabling Harvia Group to serve diverse customer needs—from residential saunas to high-end
spa installations—with complementary offerings across both brands.

Healing with heat.

https://www.eos-sauna.com/

https://www.harvia.com/

premium-sauna-nimbus-corso-sauna-manufaktur-1

Gold Sponsor

For over ten years, Aromen has been dedicated to enriching sauna and wellness experiences through the power of natural resources such as essential oils, smokes and hydrosols. Founded in Belgium, the company has become a trusted name within the international sauna community, supplying high-quality essential oils, herbal products, and wellness accessories to professionals and enthusiasts alike.

Combining craftsmanship, innovation, and a deep understanding of sauna culture, Aromen distributes high-quality, essential oils, herbal products, and wellness accessories designed to enrich rituals and create unforgettable sensory experiences. Every product is carefully selected and tested to meet the demands of both wellness professionals and passionate sauna enthusiasts.

Beyond its product range, Aromen actively invests in education and professional development. Through specialized courses and workshops, the company shares knowledge on the safe and effective use of essential oils, herbs, and smoke rituals in the sauna environment, helping sauna professionals refine their skills and elevate the guest experience.

Inspired by nature. Guided by expertise.

www.aromen.be

www.aromen-wellness.com

Snow as part of the Aufguss

Snow introduces a new sensory dimension to the cooling phase of the Aufguss ritual. As a natural counterpart to heat, it intensifies the contrast between warmth and cold while creating a calm and immersive experience for body and mind.

Whether through falling snow or real snow underfoot, cooling down becomes more than a transition between sauna sessions — it becomes part of the ritual itself. The cold is perceived gradually and evenly, allowing guests to recover, breathe deeply, and fully experience the hot-cold cycle.

At the same time, snow brings a playful and social element into the wellness experience. It invites interaction, shared moments, and a lighter way of experiencing contrast therapy together — intuitive, natural, and accessible to everyone.

For many guests, snow adds an unexpected and memorable element to the sauna journey: authentic, tactile, and closely connected to nature

About TechnoAlpin Indoor

TechnoAlpin Indoor develops indoor snow concepts for wellness, hospitality, and experiential spaces. With SNOWROOM and SNOWSKY, the company creates authentic snow experiences that combine atmosphere, technology, and sensory design.

The expertise behind these solutions is rooted in more than 30 years of snowmaking experience. Headquartered in Bolzano, Italy, TechnoAlpin is the global market leader in snowmaking for ski resorts worldwide. Around a decade ago, this know-how was brought indoors, opening new possibilities for wellness and contrast therapy environments.

Today, TechnoAlpin Indoor works with hotels, spas, and premium hospitality concepts around the world to integrate real snow into contemporary wellness architecture.

SNOWROOM

The SNOWROOM offers an authentic cooling experience with real snow and dry cold temperatures of around -10°C. The cooling effect develops gradually and evenly throughout the body, creating a refreshing and calming contrast to the heat of the sauna.

Guests experience snow not as a spectacle, but as part of the overall wellness ritual — tactile and immersive. The combination of snow, music, light, and cold transforms the cooling phase into a distinct spatial experience within the wellness journey.

SNOWSKY

SNOWSKY creates a quieter and more atmospheric form of cooling and invites to experience the cold. Fine snow falls gently at room temperature, accompanied by cool light and a calm visual atmosphere.

The experience is subtle and meditative: snowflakes melt slowly on warm skin, creating a soft contrast after the heat of the sauna. SNOWSKY can be integrated into existing wellness concepts as both a cooling element and an architectural feature.

SILVER SPONSORS

Bergila is a family-run producer of high-quality essential oils based in South Tyrol, Italy. Known for their organic cultivation and careful distillation processes, Bergila supplies pure, natural fragrances that are widely used in professional sauna and wellness settings.

Saunagut is a German brand offering professional sauna accessories and tools for sauna masters. Their range includes rain ladles, ice-infusion spheres, speciality sauna ladles, and fan equipment — all designed to support a more precise and elevated Aufguss experience.

Romana Wellness Producten is a Dutch supplier of sauna and wellness products with a broad range of accessories, textiles, and lifestyle items for professional and home use. Their catalogue includes sauna apparel, towels, slippers, infusion and Aufguss tools, wellness accessories, and personalised items, serving spa operators, hotel & wellness facilities, and enthusiasts across Europe.

Become a Partner of Aufguss WM

Align your brand with the world’s leading show Aufguss championship and position your organization at the heart of the international sauna community. As a sponsor, you gain direct visibility among industry professionals, spa operators, national associations, and passionate enthusiasts from across the globe.

If you are interested in becoming an official sponsor and exploring partnership opportunities, we invite you to contact us at mail@aufguss-wm.com. We look forward to discussing how we can create a meaningful and mutually beneficial collaboration.